Vanda Wide

about

b. 1987, Stockholm, Sweden.

Writing copy and leading creative work, taking concepts and ideas all the way from start to finish, all kinds of brands and all kinds of channels. Excel in flexibility and positivity, always working close with clients and partners in various teams. Internal as well as external;  agencies, freelance talent, production companies, music companies etc. Extra passionate about emotional storytelling and scriptwriting.

work

2018 -

Folket Sthlm/Arla: Lead creative hired to help build up the creative studio within the newly started in-house agency ”The Barn”. Since then I have been one of two creatives responsible both for delivering top class creative content and campaigns for various brands and businesses within Arla, and for ensuring and educating the organisation when it comes to creative communication. Since start we have delivered result exceeding expectations both when it comes to communication and business targets, which has made it possible for our team to grow from four to twelve people in three years. 

Arla Eko 2021: A new approach to all the benefits that comes with ecological dairy production. Concept built on insights about what people want to know about ecologically farmed food. What makes it so special and why should you pay those extra sek? Targeting families with kids and moving focus away from the voice of the farmers that has been typical for Arlas previous eco comms.

Yoggi 2021: Yoggi celebrated 50 years in collaboration with Nordsjö! Swedens tastiest fruit yoghurt turned 50 and to celebrate we came up with this super nice collab idea that became reality in spring 2021. 

Kvibille Cheddar 2020: Launch of a new non waxed cheddar cheese, brand building and tactical objectives became one in this cheesemaster saga targeting a younger audience than Kvibilles usual buyers.

Klöver 2020: Communicating as a budget brand is quite new for Arla, our mission was to create a long living concept suitable for both brand building and tactical campaigns when launching the new Klöver milk in fall 2020. For the launch campaign we had to set the tonality, create a catchy  and memorable tagline etc, something that could position Klöver as a fun family budget brand comparable to players like Lidl and Eldorado, within a small as hell marketing budget of course.

Yalla! 2018: Repositioning and launch of new products and tagline. Mission to separate Yalla! From the family oriented Yoggi brand, making it more a lifestyle produkt suitable for grown ups, before or after working out for example. 

Sustainability/Handprints for the future 2020: Sustainability is a top priority on Arlas communication agenda, a key insight and success factor when working with these, sometimes quite corporate, types of messages has been to use the voice of Arlas farmers. To humanize Arla as a company and make their voice more personal and relatable.

2015-2018

The World Loves: Copywriter and creative strategist with focus on new media. Ideation and concepts as well as content and social media strategies and implementation för brands like Swish, VW Weightwatchers, Bookbeat, Twilfit, SEB, RFSU and Brixtol.

2010-2012

Happyli/Happen: Copywriter and social media strategist responsible mainly for the HPV-vaccination campaign targeting all girls in Stockholm born in the 90´s and their parents. Client was 1177 Vårdguiden and Stockholms läns landsting.

2010-2011

Rodeo Magazine: Intern then freelance writer. Writing shorter articles and doing longer interviews for web and print.